Deli House Catering and Wedding Hall

Inside Deli House Catering's banquet and events facility with natural lighting

  Promotion and branding of course go hand in hand and sometimes you can add sales to that mix when all three merge at times such as the case when I attended a 'Bridal Show" recently representing Deli House Catering's interests. I like to think I know a little about branding having worked on projects as an Associate Producer with a Co-Executive Producer named Lou Pearlman (Supercross The Movie, Timothy Dolan's scripted Red Riding Hood musical version) who wrote " Bands, Brands and Billions and is considered the inventor of "Boy Bands". Of course that was all before he was jailed for tax evasion or something!

Deli House Catering's Rockin Deli Nights starts Feb 25! See link provided for details!
  The Timpano formals run wedding show was held at the beautiful Roman Palace banquet hall in Newmarket and featured the usual gamut of caterers, decorators, cake makers, photographers and the like but this one also had a couple questionable booths such as an exercise machine booth??? It seems insurance companies have also managed to squeeze into the mix somehow. The only other experience I've had at wedding shows really - other than perhaps when I got married (& later divorced) so many years ago it seems...sigh..was putting together a same sex wedding show which is a whole blog in itself!

  Anyway my bridal show partner Nick and I managed to get set up in anticipation of the rush that never really materialized and ended up instead chatting a fair bit with the other neighbouring businesses mostly and giving out free food samples to anyone who did happen our way.

Deli House's Nick at Timpano's Bridal show at the Roman Palace in Newmarket

  I mozied on down at one point to see what the "other Nick" had going on food-wise, as in Nick Co-owner Chef of the Roman Palace banquet hall as many moons ago I used to do gigs for his father and Nick Sabino was the DJ...now he's the Chef and I must admit his pasta dish was pretty good. Zesty sauce..noodles el dente. the old man must have taught him a few secrets before he was so cruelly taken away from this life by a drunk driver some years back.I hadn't seen Nick or his sister in a few years so it was good to see them again.Salute.

  I also ran into lovely Rita a long time Newmarket area resident and business owner and friends with a buddy of mine who isn't speaking with me right now.. for why I know not ha..but Rita's a Decorator and Events Planner with Abovo and we happened to need one for a Deli House event so we connected at least and maybe they can each help each other out.I also connected with Russo Photography for some possible video work..but where were the brides!? So a tad networking went on.

  In the interim I got into a bit of a "discussion" with the lady from Wayne Jones DJ services, as I told her I thought that Jack & Jills were something that women invented to eliminate the stag (they also specialized in Jack & Jill packages). I told her stags originally were money makers for the couple not Jack & Jills as there was no such thing, while she insisted that stags were only for "strippers etc. I repeated that they outdated the creation of Jack & Jills and were always as money makers for the man... then pulled out quietly and left. Ha!

  Anyway the show itself as a marketing tool was a disappointment as the turnout was low, although the fashion show was well done it seemed. At one point I heard this song with lyrics like, " I'm sexy,  whose sexy, I'm sexy etc and turned around expecting women - but it was the guys! Ha! Egads!

  After we did our thing and handled the half dozen perhaps real prospects that came our way, the candy lady behind me from Old Time Confections ( they provided mints and candies located in Georgian Mall Barrie) mentioned perhaps I should ask about a list of all the attendees which is standard procedure I'm told at most of these, and so I did, but was told they didn't do that for their shows. He went on to explain that they would be sending all attendees an email on our behalf etc and I stopped him and said,

  'You know I did a google search of this show and it didn't even come up, but Barrie's Timpano show did."

He said it would take awhile that they  had not been in Newmarket for some time but would again catch on in time...blah blah blah...

  In time? Whose money is he spending whilst he waits? Get an SEO on it buddy so the show comes up immediately! It doesn't take time it takes a little effort, and yes spending a few bucks! That's why all these people paid for booths for your show!

As We used to say in grade school...Duh!!!

Tom out!