Showing posts with label Internet Marketing. Show all posts
Showing posts with label Internet Marketing. Show all posts

Scary Business at Myers on Main!

KEEP MOM AND POP MAIN ST ALIVE

Did you know that during the war Myers on Main in Newmarket was the only place for miles to get new candies and such and people working at the Tannery would line up down the block to pay them back on payday? During the war, candies were a treasure and later when the town's only grocery store burnt down they began to offer milk and such and it wasn't uncommon for the Myers' to get a call at one o'clock in the morning for baby's milk or something, and they'd come open the door for the person. This must be how the term "Convenience Store" came about!

Small businesses can't afford temporary set-up stores competing

When candies died out as a reliable single market item and convenience store chains emerged later on, Myers adjusted and began selling costumes and such.

Halloween is usually the next "look forward to" affair in many peoples minds after Thanks-Giving, and to that end Myers on  Main, Newmarkets longest running family owned business, has been taking care of the communities needs for...ever!

It's amazing that some people have seen  Myers for years yet never knew they sold costumes, make-up etc. In recent years they've been plagued by fly-by-night costume houses that open for Halloween after which close up shop and take their money back to the U.S.A. Meantime Myers pays employees year round.

Winning wall design rejected by town Bylaw Officer
It's bad enough Mom & Pop Main St have to compete with the Wallmarts and Targets which threaten the very existence of Main St.'s but to have to deal with businesses allowed to open up during busy season  and then close up while Myers is a town taxpayer year round is outrageous! What other industry allows this? How would the Mayor feel if a Toronto charity came to town to scoop all the donations for it's hospital once a year during the height of our hospital's fundraising season and took it back to Toronto? Oh that's right they are already doing this for a "charity" ice-hockey enterprise.
Toronto business wall

To make matters worse, the struggling Myers Costumes On Main keeps getting graffitied and ordered to pay for removal by an overzealous by-law officer who seems to have a lot of power.
See video!


To try and get around the repeated graffiti tagging & removal at expense to the elderly owner Jenny, Myers' manager Casandrah held a wall mural contest. The town had been enthusiastic about the idea, with Councilor Joe Sponga coming out and assisting the process, but the problems with the  same by-law officer continued dubbbing the winning mural a "sign" and can't be used? Huh? Who is this guy? We are allowing our by-law officers decide what is art and what is appropriate for one's own business?

Yet Graffiti-like sign allowed at town's Youth Centre - What gives?
If town council wants to slough this off on the town's longest running family business go ahead but don't expect Myers Costumes to fold up their tent and leave town like the fly-by-nighters this town allows in. She's survived worse than an egotistical by-law officer and I'm sure will endure much more . In fact they even opened a new, albeit temporary location, in Downtown Bradford for the Months of October / November since that town doesn't have a costume house and no fly-by-nighters as yet, although Walmart is  and they too bulk up on costume stock.
Myers Costumes has all kinds of selections


Who knows? If it does well maybe she'll just leave town and take up shop there. What's one more long time business gone from Main St. Right?

"Buy local" should mean beyond produce and such. As a longtime resident I urge you to support your local Main St...before they all go! 


Tom Pearson


Newmarket SEO Services

Search engine optimization services based in Newmarket.

note: No link building (no link building outtsourcing). Strictly on-page, on-site SEO destined for top performances in the search engine results pages.

Internet Marketing Service

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It's not good enough just having a web site. Main Street businesses need to establish their own web presence and drive in targeted traffic to their web pages. Acquire qualified visitors (those searching for your products or services) drawing from search engine traffic and the social media circles. Easily keep control of your own content through easy to use but powerfully optimized platforms. Set up and training is quick, inexpensive and the results are immediate.

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Canadian web site promotion veterans with search engine optimization experience dating from the deployment of Yahoo in 1994 (that's long before the brain fart that became Google come into the search engine picture). We use the highest standards of ethical SEO (white hat search engine optimization) concentrating almost exclusively of crafting optimized content.

We've been speaking with Main Street Newmarket businesses and they're fed up with the limited number of Internet marketing options. Think low-budget marketing geniuses. Think TPE next time you sink your dough into an ineffective but expensive Internet marketing strategy for your Main ST business promotion.

Canadian Tradition bites the curb in Newmarket

 
  Every now and then you just have to stop and give your head a shake. Like recently our request to once again have our annual youth road hockey event held on Main St in Newmarket, which it was last year for the first time in its 8 soon to be 9 year history, was apparently turned down. Actually, I don't even think it was even raised. Why, I'm not sure, but I do know they managed to okay closing the street for some kind of Bollywood celebration as well as a multicultural or international festival, but seems to me the very Canadian tradition of road hockey was not considered important enough.


  So instead the youths of Newmarket, Bradford, Aurora and wherever else they come from this year will have to play on substandard areas too small really for quality play. The location they will now be forced to use is too narrow for passing and too close to the next playing area unless we come up with a last minute solution. Of course the outdoor stage of the new " Riverwalk Commons" for comedy play-by-play and performers will be nice and we can facet a play area for younger non-tourney players there, but really nearby stones throw Main St is where it's at for road hockey.

  We'll pull this off, but I'm extremely disappointed that the downtown association apparently doesn't deem this event, with the potential to grow ginormous, important enough or worthy enough. It's not enough I guess that the longest running annual road hockey tourney in Ontario allows kids to participate for free, feeds all tourney players and also gives out a $1,000 education award  to one worthy youth. Heck, last year we even reimbursed the Main St restaurants $5 each for feeding kids and put free entertainment in their cafes.They loved us. So what happened? Hmmmm..( picture me thinking here)

Members of the 1st winning team
  Given the attention and support all the other events seem to get like Hoe Downs - which by the way Aurora was never a country music town - and the "multicultural festival" start-ups, this one should have been a no - brainer years ago to get behind, yet here we are today with a sub-standard solution to a very worthy and marketable event, and a few people calling the shots about its location.

  All the businesses I've spoken with were/are happy to have it on their street and were surprised it was even an issue as it brought some business on a winter Saturday and was a good community event - they welcomed it in fact - yet it wasn't even raised alongside these upstart events that garnered support  - such as the " Car Show Thursdays" and this "Bollywood" festival idea. Listen I have nothing against Bollywood , but really what connection does it have to Newmarket? What history? Road Hockey has plenty and is a Canadian youth tradition! And you'd be surprised how many "multicultural" kids come play!
Tradition got to Main St in 2011 sadly left out in  2012 so far
   Too bad, it's one Canadian tradition I hoped this town would be a leader in embracing - such as the page 3 column written by Toronto Sun Columnist Warmington last year commending the town for embracing road hockey while Toronto try to ban it. I thought then they could see the value - not only as good thing for youths - but to grow into an attraction on a day in the middle of winter attracting business downtown. I guess they spoke too soon. Hopefully someone comes to their senses by March 17. Or perhaps try the Bollywood festival outside in March and see how many people it draws!

  Thank goodness for our returning sponsors, some of who are right on Main St where we should be playing and who are still supporting through entry level sponsorships helping keep this worthy event alive, even though it is not actually right on Main now. And a big welcome to Newmarket Mitsubishi who know about community responsibility, as well as a good thing when they see it and without whose sponsorship this year we could not have had an event, especially with a last minute pull out of a cosponsor of the Mike Thornhill Memorial Education Award given to a youth player deemed a leader in the community... and having to explain to sponsors about the move. Game on!
Register here!



Canadian Labour Congress Video Contest

                          


TP Entertainment & Productions is happy to announce the TP written & produced one minute video contest production - "One Paycheck Away" the adspotlike short with the documentary feel has been chosen as ONE of Only FIVE FINALISTS from entries from across Canada. The assignment was to show the growing gap between the rich and everyone else in 60 seconds. Congratulations to the TP Production team!


Now it's up to the public to decide.Check out our entry video One Paycheck Away  - then vote for it here! In fact keep voting for it right up until up until the deadline on Jan 20 2011. The contest is being run by the Canadian Labour Congress. 5 finalist were chosen on Dec 16 and now it's up to you to vote for TP everyday until dead-line date on January 20 4pm!
Tom Pearson himself narrates this no bells and whistles production done with still photographs and voice-over ...some good imagery and messages which are supposed to depict the growing gap between the rich and everyone else in 60 seconds!


This video never made the final five but some liked it better than the entry that did. Spoof of 60 minutes in 60 seconds!


Tom Out!

Lone Star Texas Grill Opening

I got an opportunity to check out the grand opening, well preopening anyway, of the newest hospitality player in town (of Newmarket) Lone Star Texas Grill located on Yonge St.'s North East corner across the lotway from Lowes.
Newmarket's Newest player opened Monday
I know the industry well, having been in hospitality at one time, first as a kitchen manager with Pat & Marios Restaurants which was Canada's first chain concept to combine dining and bar/dancing w DJ as well as assisting to open other Toronto locations including high volume locals at Front & Church, Airport Road and Yonge & Eglinton. They had been a spin-off of the Mothers Pizza franchise and Casey's Restaurants all owned at that time by Yesac corporation, which I followed with stints at Mr Grummps downtown by the Eaton Centre, opening O'tooles Restaurants and on, eventually G.M.ing restaurants & nightclubs with live entertainment. I also wrote columns and produced Cable TV shows for Rogers and Shaw Cable that included me visiting various restaurants which was a predecessor to today's Rogers TV show models. Each Show - called "Out & About" would include a segment I entitled "On A Serious Note", which focused on a good cause every show which often would include a restaurant attachment of some sort.

At Pat & Marios, to save labour cost when the doorman wasn't there, I'd fill in alongside the ever whiny- voiced G.M. Bernie, or the fat man as some referred to him as behind his back. I'll never forget when a cook was giving him an excuse regarding why an order had screwed up and he yelled,

"If I want excuses I'll talk to Tom!"
 
We all howled! I learned a lot there however including how to talk to people and deescalate explosive situations. It didn't help we were located right across from "the projects", a maze of Toronto housing units ripe with drugs. I got sucker punched in the bar area one night by a local nutbar who was always trouble, leading to his banishment and my wake-up call as to the type of crazies that are out there and how a touch too much alcohol on some can be lethal.That all began in the 80's, those were the days! Ha!
Now back to my dinner!

I'd been given some tables to put local bodies in to eat free, part of a typical procedure that every Lone Star Texas Grill now does when they open a new one, a very cool concept. In order to get prepared before opening to the paying public, it's quite common to have a mock run through whereby 1/2 the restaurant staff would greet, seat, cook & serve, while the other half would act as ordering patrons. Sometimes the menu would be preset as to what you could order to ensure the staff got practice on all the dishes. Lone Star does this but they also hold another evening wherein members of the community have been contacted and invited in  with allowances for up to 4 people per table to order off the menu which gives the staff additional experience before they actually open. Lone Star does even one more preopening event as well, as part of their "Texas Charm", by hosting one last rehearsal service before opening to the public for a local charity, which is certainly an innovative idea...but hey never mind the chatter..let's eat!
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Upon our arrival we were greeted by some young countryesque hostesses and an attending manager who saw to it we were given a warm welcome - something I've often found lacking in Newmarket - particularly with some complacent chains who's managers are never close enough to the action to gauge how their customers really feel. Everyone thought East Side Marios would be here forever but they're not, because ultimately if value is relatively the same then a competing welcoming and fun atmosphere will win out every time, and frankly that place had the worst service in town and a non-caring attitude for the most part which, to that end, the staff at the new Lone Star in Newmarket seem to be a very enthusiastic crew. A quick look around and the staff was always in perpetual motion, whether singing at a table or playfully tossing bread at customers, it seems to be a prerequisite there to engage the patrons..and often! Our waiter Chris or Wild One as he's known in-house, although a little green, gave probably the best service I've had in all the years I've been in Newmarket - which is 20+. He would be right there as soon as an appetizer was done, kept on table maintenance like clock-work, checked in when appropriate, and had another fresh basket of fresh hot crisp nacho chips with cool tomato salsa, not too spicy but yummy, as soon as we were done. We were also served up a delicious conqueso tangy cheese dip splashed with jalapenos, without prompting..Mmm...These things I notice, having been a waiter / manager, and was almost floored when he told me it was his first job waitering! As it turned out he'd been working back of the house in kitchens for some time in other restaurants which really gives him superior food knowledge too a definite asset..easy attitude not phony..He got 4 stars from me out of 5 and a cool $20 on the side later that we insisted on! ha!
                                          Video includes visit to Lone Star by the Duke Himself!

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