Google Canada Rewards Newmarket Businesses with E-town Award

As mentioned in a photo-op / Era newspaper article, Google Canada visited the Town of Newmarket Ontario, Canada recently to congratulate the town's businesses and present an E-town award, having been singled out as one of five communities from across the nation as top users of web based technologies, applications and social media to better their businesses.

The Town's Mayor as well as select invited guests,  I'm assuming at behest of the mayor since we hadn't been informed even though TPE is a registered Google+ business  which most chamber's businesses are not yet, were invited to be so recognised. Nice, however it left out 90% of the businesses which Google were honouring and recognizing. In fact, most chambers of commerce would traditionally encourage options within their own group which may not necessarily be the best option, so Mayor Van bynen is in no position to credit anyone with anything,  
Google already did that.

Entry - Newmarket - for Myers Costumes wall mural contest

So don't be smoke screened by the town's mayor taking credit or crediting the chamber of commerce either, as it is to the businesses using the technology  for furthering their value to which Google is referring in it's tribute to the town's businesses, most of which actually work outside the chamber or don't even sport a physical address for doing transactions but maintain a web address that's registered to a Newmarket land address. The chamber's model, with it's parameters, works well in-house. Google's Search engines and Google+ don't "disseminate" however, and include all - especially if they are registered with Google+ as a business.


...And the town supports technology use? Ha, the legal department threatened to sue for (Google) blogging about an event I volunteered at! Of course they did stop when I revealed a staffer had encouraged me to.


I recall Newmarket's longest running family owned business, Myers Costumes on Main, being ignored in her pleas to have temporary costume stores from popping up on every corner at Halloween. Her family was here helping during the war fronting hungry people.... Now we ticket her for youth graffitiing up her place.

Stellar Hall formerly known as D.C. Hall

The internet's online ordering saved them no doubt, but no thanks to the town.


To give a simple demonstration on how the Google thing works, it's like this, Google has massive "search engines" with wide reach, and their web reach includes owning blog and video host sites now. It's not enough to have a website if you want to increase traffic / visitors, they must be interrelated online and you need to have interesting, relevant, related, "intelligent" info added regularly. It is all relatively simple to do and self maintain after it's set up and linked together. 

How does Increased Search Engine Recognition affect a business?

Example: When TPE first got involved with Delihouse Catering in Newmarket a little over a year ago for our online streamlining service, D.H. ranked sporadically in computer engine searches. By adjusting the website's word content and titling, then adding / attaching blogs & Videos, combined with the added ability to add new relevant content regularly, and by using effective titles, we created more awareness and qualified online traffic; and so now if you do a web search for Newmarket for Catering, they rank 1 or 2 regularly...

Should management have time from all the extra business to also blog or add more facebook and other content than they currently do, they could maintain # 1 likely, and rank even higher for relative search terms. To ease the load, Deli House Catering were recently recognised as a Google + business through TPE's application on their behalf 6 months ago. This gives them an alternate URL address, as well as Deli House Catering will now also enjoy increased search engine recognition. That's something you can gauge also.


The next challenge D.H.C. has is the branding of their hall as STELLAR HALL where TPE has seen, booked or promoted many of an event already at this stellar, live venue and banquets hall facility! TPE can even backtrack blogs which are already written to stand to test of time and add relevant links or change names like adding Stellar Hall as TP's blogs are read 2-300 hundred times a day naturally by people who want to - just like you just did!

New Year's Eve revelers at Stellar Hall in Newmarket

It's one thing to have a wonderful website or one set up steam-lined and ready to do business, but wouldn't you want your company / product / website being the one that comes up in searches or stumbled upon naturally, and not just when someone is tricked or you've sent them there?

It only makes sense. In fact, I guarantee it does.

TP Out!

Branding You! Marketing your project / self to the world

Through various means, such as Jazzled, a youth oriented social networking site I'm working on as a Project Manager when I can, and just online banter, I get quite a few inquiries from young musicians, singers, actors, even visual artists wondering how they can either break into "The Biz" or would like to take the branding of themselves or their band / idea to the next level.

Recently, one such example was a person looking to develop her idea for a t.v. and needed " a business plan Writer for a TV show" as he put it. Her wording told me she was likely green to 
"The Biz", often a challenge, however I decided to take a look at it anyway. Ouch!@

Elvis was the ultimate brander!

I knew instantly upon glimpsing her attachments that this was much more involved than simply writing some plan if she truly wanted her idea to succeed, or at least have a shot at it, still I agreed to a fee for " Writing her business plan" all the while brainstorming on how to approach this. I wasn't about to just take her money and have her fail, so what I agreed to do was stay on the project until completion and act as adviser until then - in addition to agreeing to put together a production budget and marketing / distribution plan. To seal the deal, I revamped the marketing materials she sent me in minutes switching the format and lingo to read more in-line with the industry standards, although I still do need additional info to complete it. Below an excerpt.

Although the target market is a diverse, male and female audience between 26 and 40 years of age, anyone can benefit from the entertaining, informational stories "The Journey" reveals.

Part of today's plan for any marketable item - whether person, production or project, need also have an online footprint to increase the value to the search engines, and create awareness through "Online Branding". 

 The earlier you can an get entity set up online, whether through a blog, or website, or tweeting, or You tube etc - and they need all connect back to one another - the better, so when you launch you already have an internet search engine recognized product(ion), already serving those choosing to search the subject or company or entity to view it.

The wrong head shot can delay your image branding

You can then tailor FAQ's or solicit feedback through your easy to set up blogs and other social networking sites like Face Book where you can also post links to your blog and open a related profile page.

This is all standard advice I give, and sometimes it takes sitting down with people and physically helping them set it up, but once in place they can pretty much self- manage it by adding updates on occasion which , again, lends more credibility to the computer search engines.

That being said, I  can only take them so far as in the end the talent has to be there or the ability to get the job done. An old boss of mine, David Borg, an Executive Producer of feature films such as Hansel and Gretel, who was very into motivational speakers and the like used to tell me,

" All you have to do is get them excited about it!"

"You've already qualified them that they can afford the investment, now they need an incentive to act.
All you have to do now is get them excited about it!"

And that, my friends, is the key.Now here's a really cool original graffiti  / artists and band...Enjoy!

TP out

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It's not good enough just having a web site. Main Street businesses need to establish their own web presence and drive in targeted traffic to their web pages. Acquire qualified visitors (those searching for your products or services) drawing from search engine traffic and the social media circles. Easily keep control of your own content through easy to use but powerfully optimized platforms. Set up and training is quick, inexpensive and the results are immediate.

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We've been speaking with Main Street Newmarket businesses and they're fed up with the limited number of Internet marketing options. Think low-budget marketing geniuses. Think TPE next time you sink your dough into an ineffective but expensive Internet marketing strategy for your Main ST business promotion.

TP Re-visits Spotlight Theatre School

Spotlight Theatre's " Voice Impact Project" visits a York Region community in 2009

Main St Newmarket

 I ran into an old friend and colleague, Merlene Samuels - Cephas, who has run Spotlight Theatre School out of Newmarket for the past "umptine" years (which equals about 26) while attending the annual local Santa Claus parade the other day. I was actually down that way to cover (P.A.C.C. News Report) Occupy Newmarket which was slated to meet at 11am at the Fairy Lake Park pavilions, or so I  had thought, but as no one was there when I'd arrived I'd wondered over to the nearby parade, having been some mention of the group possibly joining it the week prior at the first general meeting. Turned out I was 2 hours early. Ho, Ho, Haa! As the parade ended and people disbursed, I began to walk up the still closed Main St where the TP supported 'Friendly Neighbourhood Youth Road Hockey Challenge" was also held, and where the "Spotlight Singers" had kicked it off with "O Canada" this past March Break, when I suddenly heard my name.

 "Tom, how are you?"

 It was Merlene. I can't actually recall how we first met, but I do know I had both my kids in her theatrical school at one point - Hey! My son as Daddy Warbucks!? Who Knew! Ha - anyway I was a single dad and producing an improv show for tv and live shows then, as well as attending film school, so it was a jugglers life for me at that time!

'Rapper TP" surrounded by Hip Hopp sensations Krhyme Syndicate perfomers at the 2011 FNY Road hockey Challenge

 Upon graduating I approached Merlene about starting a class that focused on acting for TV & Film as well as the tech side of productions, as I pointed out that screen acting was very different than for live theatre and we'd include producing a "movie" at the end as part of the parcel, an idea which was ahead of its time with the finished version edited manually (via my fresh-out-of-film-school skills!) and shown on VHS.

Merlene and the school embraced the idea and it was a fun time for me..of course they also managed to rope me into committing to being a principal performer in Spotlight's Adult Troupe's performance ( I played Gus Schultz a big time music Producer! ha!), a musical complete with dancing which I'd never done professionally or otherwise and which gave me some apprehension but I think I pulled it off without embarrassing myself too much and the crowds seemed to love the show, so I guess we did okay. I even donned my Elvis suit some days prior, and stood on the street "thank-you very muching" and directing traffic towards tickets while pointing to a rented registration sign between croons! Ha. One time Reverend Elvis Baxter as he's known world-wide pulled up and asked me to do a 'thank-you, thank-you very much' for him, which I did, to his reply - " Yup that's pretty good" or something like that - Ha! As if I'd possibly soil poor Elvis' image by being road-side - meantime he's using impersonations to grow a congregation! Ha! Hey, more power to him, whatever works! Funny, he never mentioned God though!

 Tom appears on TV to promote TP sponsored annual youth road hockey event  A move to ban road hockey locally was squashed in part by pressure from TP in the media~!

TP does Elvis!